The traditional National Craftsmanship Fair, which will kick off today, November 21, in Belo Horizonte, capital of the Brazilian
southeastern state of Minas Gerais, will feature representatives from
30 European, African and Asian countries, plus the United States, all
of which are part of a project for purchase.
The
fair, which will run until Sunday, November 26, is promoted by Centro
Cape Institute and by Central Mãos de Minas, and should attract 200,000
visitors, 15,000 of them foreign and from other Brazilian states.
During the event, business roundtables will be promoted with the
objective of facilitating direct negotiation between craftsmen and
importers.
The number of foreign buyers at the National
Craftsmanship Fair has been increasing throughout the last editions.
Last year,
the 16th edition of the fair had 82 buyers, from 22 different
countries, who attended the event spontaneously. Only three of them had
their expenses paid by the organizers. For this edition, 150 foreign
buyers are expected.
In order to promote
Brazilian craftsmanship abroad even further, Central Mãos de Minas, in
partnership with Apex, takes craftsmanship from Minas Gerais to fairs
in Germany, Spain and Italy.
Each edition of the National
Craftsmanship Fair has a theme. This year, it will be Carnaval. Pieces
from the last Mangueira samba school parade, in Rio de Janeiro, will
decorate the Expominas pavilion, and Carnaval artists will give
workshops for confection of ornaments and percussion.
Besides,
at the opening of the fair, samba schools Mocidade Independente de
Padre Miguel, also from Rio de Janeiro, and Águia de Ouro, from São
Paulo, will perform.
According to the Brazilian Institute of
Geography and Statistics (IBGE) Brazil has 8.5 million craftsmen,
500,000 of whom are from Minas Gerais. Annual revenue for the industry
is approximately R$ 30 billion (US$ 13.942 billion). In Minas Gerais,
the activity yields R$ 3 billion (US$ 1.394 billion).